“Sorry” by Deb Never

"Sorry" by Deb Never is Northern Transmissions Song of the Day. The track is now available WEDIDIT and streaming services
"Sorry" by Deb Never

Deb Never has released “Sorry.” Last year, after months of LA isolation and releasing her Bandcamp only quarantine project Intermission, Deb fell into what can only be attributed to a creative dry spell. In hopes of sparking new inspiration, the artist packed her bags and booked a one way flight to London, where she moved in with longtime collaborator and UK-based artist Michael Percy (Snoh Alegra, Joy Crookes). With no real intention or plan, it was there that Deb would spend the next five months working and writing an onslaught of new music, with an insular group of London-based collaborators.

“Someone Else” offered the first glimpse into Deb Never’s time spent across the pond. Produced by Jam City (Kelela, Bad Gyal, Troye Sivan) and Michael Percy, the song strutted Deb’s love drunk insecurities over a distinctly bare backdrop, sounding as sappy as it does self-aware. The more she shared the more the track blossomed, eventually unraveling into a drum & bass crescendo placed delicately beneath Deb’s inviting vocals. The video, filmed by Elif Gönen in the Hampstead Heath neighborhood, was the melodramatic ‘90s indie film Deb always wanted to star in, featuring a buoyantly endearing love interest that takes the viewer on a day in the life of lovestruck London romance. In the end, “Someone Else” arrived as a sight into the artistic and personal growth Deb has undergone over the last year, a subtle smoke signal of what’s to come from the rising artist.

Deb Never began recording dream-like melodies and developing her ominous grunge sound by drawing inspiration from various ‘90s artists while growing up in the Pacific Northwest. After trial and error with different bands, Deb decided to forge her own path and relocated to Los Angeles. Once there, she began working on her debut project which was then taken on by WEDIDIT. She released the House on Wheels EP via the label in August 2019, just one of many achievements made that year alone.

In 2020, she teamed up with Kenny Beats for “Stone Cold” and then at the peak of quarantine she recorded and released her BandCamp-only Intermission EP. “Someone Else” is the first of more introspective work to come from Deb Never in 2021, introducing a more evolved sound from the artist.