Chicago/Vancouver power-pop band Autogramm have released a new video for their latest single “Too Loud,” a track off their sophomore album No Rules. The group describe the clip as more of a short film than music video, “Too Loud” was shot, acted, edited, composited, and scored by the band themselves. The song is a tribute to the late-great Chilliwack/Headpins guitarist Brian “Too Loud” McLeod. The video is a loving homage to SCTV, Michael Mcdonald, Lance Mountain (Powell Peralta scene here) and of course Yacht Rock. In the video Sir Richard Branson gives Autogramm one last chance: record a hit single, or get dropped! Branson insists the band be at the studio to record by high-noon. Band member The Silo, on a bender and living on his boat, almost doesn’t make it. CC Voltage and Jiffy Marx, who have their shit together, simply enjoy a summer ride to the studio. Clocking in at eight minutes and fifteen seconds, singer Jiffy Marx says “It’s basically Autogramm’s ‘Thriller’ video.”

The video was inspired by an SCTV clip where Michael McDonald (Steely Dan, Doobie Brothers) races through the city to get to a Christopher Cross recording session (see SCTV clip here). Regarding the message behind the lyrics, bassist CC Voltage explains “We had been talking about Canadian classic rock at rehearsal, and the band Chilliwack in particular. I had mentioned the story of their late guitar player Brian McLeod and his boat, The Grand Marnier. We did a little research and realized it had a full recording studio on board and he had an awesome ‘first mate’, a dog named Sailor. Sadly he passed away in 1992, but he left a legacy of amazing classic rock music for Canadians and the world.”

Singer Jiffy Marx, bassist CC Voltage, and Chicago-based drummer The Silo, draw on influences from The Cars, The Go Go’s, Gary Numan, 20/20 and Devo. Along with calling Canada, the U.S., UK and Germany home at various points, the band also has a long-standing connection to the art, punk, and skateboarding communities world-wide. Their latest LP No Rules keeps with the band’s tradition of crafting singalong pop-anthems, while adding angular elements that are reminiscent of Ghost in the Machine-era Police.

Order No Rules by Audiogramm HERE