Glasser Unveils New Video “Drift”

Glasser Unveils New Video "Drift"
Glasser Photo by Yis Kid

Glasser shares a new single and video, “Drift,” from her upcoming anticipated album, Crux, arriving on October 6th via One Little Independent Records.

Glasser shares, “The song was written a really long time ago. I was so excited about it that when I wrote it I made like fifty different versions of the song and the one that’s on the record is an amalgam of three different versions. That lyric is just something that came out of me, “What a good life / Except for all those times / When you want to die” It was kind of meant to be a joke, but sounds quite serious in the context of the entire record. But also, jokes are serious sometimes too. It’s good to joke about serious things, for me at least. I made so many versions. And I really wanted the final version to have a dark disco vibe because dancing about death is better than weeping. They’re both good, but I wanted to dance about that.”

Adding about how the concept for the video came together Glasser notes, “The concept for the video originally came together from an earlier visual I shot with Niles Roth in the Poconos in an abandoned love motel. We shot a video there which was my face projected onto my face in the rubble of this space. The original video never came out and when it was time to shoot a new video for this song we were inspired by the original footage we captured and incorporated a similar concept.”

The new track follows her lead single “Vine,” which was accompanied by a Julia Crockett visual. Her first album in ten years, crux discusses the death of an old friend, her meditations on the fragility of life and the delicacy of relationships in times of uncertainty. More than anything it’s about the importance of creativity and writing while healing, and on an individual level, looking inward and the examination of one’s grief, anxiety, and insecurities. Musically it searches outward, including the use of traditional folk, Celtic to communicate her Scottish roots, and Eastern-European styles, all introduced to her lush, atmospheric production, intricate vocal harmonies, and complex rhythms. The song features Eleonore Oppenheim on bass, Jason Yang on violin, with Patrick Ford contributing string arrangements.

Pre-order Crux HERE

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