Japanese quartet Chai, self-described as NEO-Kawaii, have released their latest single and video, “NO MORE CAKE.” As with many of their other songs, the fun veneer is always a bit of a red herring for a deeper, more self-reflective message. The song is “a sarcastic poke about wearing make-up,” says singer MANA. “We feel like that you should wear make-up that you feel suits you. Wearing make-up shouldn’t be based on the orders of someone else.”

The video representation is explained, in part, by bassist & lyricist YUUKI. “Doing your make-up to look like another person is the same as applying cake to your face.” “We wanted the theme for this music video to be ‘make-up meets art,’” adds guitarist KANA. “That’s why at times we had our faces looking like cake and then expressed as art.”