Japanese quartet CHAI have released “miniskirt.” Today, they have shared the accompanying video directed by Yoshika Matsuoka. The track is part of the Adult Swim series. CHAI’s current LP Wink is now available via Sub Pop.
Yuki from CHAI on the video for “miniskirt:”
“We brainstormed everything, from the ideas to the plot, and with the director, we brought it all to life! This song’s keywords, ‘miniskirt’ and ‘showing off your skin,’ brought the vision for a battle between the miniskirt and long-skirt cliques. Our ‘fight for justice’ in the means of ‘kawaii’ may differ from ‘justice’ for others…and the thought of ‘kawaii,’ that never came to our minds, may actually be the door to opening something new…It’s a story of realization through battle! In the end, what we see is ‘NEO!’ Within this one life we get to live, let’s reinvent ourselves over and over again!”
Order “miniskirt” by CHAI HERE