“In Pink” By Chai

CHAI have finally released their highly anticipated full-length WINK, The album is now available via Sub Pop. Along with the release, the Japanese band have shared a new video for “In Pink” (feat. Mndsgn). The accompanying video, directed by Hideto Hotta, takes the song’s title quite literally, as CHAI appears in various places around Japan while dressed in the color themselves.

CHAI on the video for “In Pink:”

“Each and everyone of us has our own color, and each of those colors possess their own kind of power! PINK is a strong yet gentle color, one that has the ability to make any and everyone shine! No matter who or how old you are! CHAI will continue to move forward, alongside the limitless color PINK! It’s that type of song! Enjoy it 〜♡”

Order Wink by Chai via Sub Pop HERE