Born Ruffians will release new album Beauty’s Pride on June 6th via Yep Roc (Blitzen Trapper, The Sadies) . Today the band has announced the premiere of Beauty’s Pride—an introspective short film crafted as a cinematic companion to the record. The film will debut on YouTube on May 28 at 8 PM ET. The film is directed by Jared Raab, the award-winning cinematographer behind BlackBerry, Nirvanna the Band the Show, and The Dirties, and produced by Peter Dreimanis, acclaimed Canadian actor and musician, known most recently for his leading role in the feature film Sinners. The concept was developed collaboratively by Raab, Dreimanis, Leah Fay Goldstein (both of July Talk), and Born Ruffians.

Beauty’s Pride defies traditional genre boundaries, presenting itself as an experimental short documentary that fuses poetic visuals with philosophical reflection. Through a blend of archival footage from the band’s storied career—spanning stages, studios, and life on the road since 2008—and evocative scenes set in classrooms, laboratories, and everyday life, the film explores life’s biggest questions with warmth, curiosity, and imagination.

From the macroscopic wonders of nature to the quiet profundity of mundane moments, Beauty’s Pride is a meditation on time, creativity, and the human condition. It invites viewers to ask: Are our best years behind us—or still to come? Can music explain the mysteries of life, or is truth found in science? What defines beauty, and how does it shape our world?

The film follows band members Luke, Mitch, Steve, and Maddy as they navigate the evolving dynamics of artistry, identity, and legacy. Viewers are invited to contemplate the passage of time: Are the best years behind us, or do they lie ahead Can the essence of being alive be captured through words and music, or only through the pursuit of scientific understanding? And most profoundly: what is the nature of beauty, an how does it shape our perception of the world?

Whether riding a bicycle through a construction site or contemplating the cosmos, the film is a reminder of life’s infinite possibilities and the enduring power of imagination, friendship, and music.

Born Ruffians
Beauty’s Pride
Track List
Yep Roc

1. Mean Time
2. To Be Seen
3. What A Ride
4. Let You Down
5. All My Life
6. Athena
7. Can We Go Now
8. Incoming
9. Supersonic Man
10. The Knowing Is Easy
11. Do
12. Hi
13. In the Meantime
14. Beauty’s Pride

Born Ruffians Tour Dates:

June 13 – Burlington, ON – Sound of Music Festival
June 14 – Picton, ON – Base31 (Sergeants Mess Hall)
June 27 – St. John’s, NL – Iceberg Alley Festival
June 28 – Whitby, ON – Whitby Music Fest
July 5-6 – Orillia, ON – Mariposa Folk Festival
September 20 – North Bay, ON – Bay Beats Festival
October 2 – Boston, MA – Brighton Music Hall
October 3 – Brooklyn, NY – Music Hall of Williamsburg
October 4 – Philadelphia, PA – Johnny Brenda’s
October 5 – Washington, DC – Pearl Street Warehouse
October 7 – Nashville, TN – The Blue Room @ Third Man Records
October 9 – Chicago, IL – Subterranean
October 10 – Grand Rapids, MI – The Pyramid Scheme
October 11 – Columbus, OH – A&R Music Bar
November 1 – Vancouver, BC – Biltmore Cabaret
November 2 – Victoria, BC – Capital Ballroom
November 4 – Seattle, WA – Madame Lou’s
November 5 – Portland, OR – Polaris Hall
November 7 – San Francisco, CA – Café Du Nord
November 8 – Los Angeles, CA – Lodge Room
November 9 – San Diego, CA – Casbah
November 11 – Phoenix, AZ – The Rebel Lounge
November 13 – Austin, TX – Antone’s
November 14 – San Antonio, TX – Paper Tiger
November 15 – Dallas, TX – Club Dada

pre-order Beauty’s Pride HERE