Los Angeles’ YACHT have released their video for the song “Shame” today. The song appears on their latest EP Strawberry Moon. YACHT will begin their winter tour this Friday 1/13 in Chicago, see below for full tour dates.

A Message from YACHT:

This is “too close for comfort cosplay,” like nobody noticing you parted your hair on the wrong side. The world of wellness and social media lifestyle brands (#vanlife) is our generation’s back to the land movement, a fantasy of escape from the rat race and from the darkness of our millennial prospects.

We want to highlight how much thought and work goes into the appearance of effortlessness. Kibu (pronounced key-boo) is our lifestyle brand. Kibu is Ubik backwards. Ubik is a novel by Philip K. Dick about a spray that holds reality in place. Kibu is a real product. Kibu is a real brand. Kibu Mist is coming soon, in an exclusive collaboration with P.F. Candle Company.

A quote from director Kailee McGee:

“Everyone is faking it to an extent, especially in Los Angeles. We carefully mold our social media personas and frequently value posting evidence of a good experience more than the actual experience. I wanted to make a funny and subversive video about the pressure we feel to keep up a veil of effortless and abundant perfection.”

YACHT 2018 TOUR DATES

01-12 Chicago, IL – Schuba’s
01-13 Toronto, ON – The Garrison
01-15 Boston, MA – Great Scott
01-16 New York, NY – Bowery Ballroom
01-18 Philadelphia, PA – Johnny Brenda’s
01-19 Washington, DC – Rock & Roll Hotel
02-03 Seattle, WA – Baboza *
02-05 Vancouver, BC – Fox Cabaret *
02-06 Portland, OR – Mississippi Studios *
02-07 San Francisco, CA – The Independent *
02-09 Los Angeles, CA – Lodge Room *
02-10 Phoenix, AZ – Crescent Ballroom *

* with French Vanilla