“they told us it was hard, but they were wrong” Ela Minus

Ela Minus, has released a new single/video, “they told us it was hard, but they were wrong.” The Colombia-born/raised and Brooklyn-based artist, creates electronic music that exudes a vibrant warmth, and a stark, celebratory affirmation that our breaths aren’t infinite. Self-made and punk in spirit, Ela uses only hardware synthesizers to perform, write, and record. The track is now available via Domino Records.

Before forging her path as a solo electronic artist, Ela was a drummer in a teenage hardcore band. She joined the band when she was just 12, performing with them for almost a decade. Ela then moved to the United States to attend Berklee College of Music, where she double-majored in jazz drumming and synthesizer design. This roving background instilled in her a belief that we all have the power to change things, and as she delved deeper into her work with synthesizers, she saw a clear connection between the freedom of the DIY scene she grew up in and club culture.

Its accompanying video, directed by Will Dohrn, begins with fog and mountains, a direct homage to the Andes of Colombia. Ela pierces through its disorienting, desaturated and strange world, and brings light and color to it. Using choreography and aesthetic transformations, the “they told us it was hard, but they were wrong” video tells a story that lifts from heaviness to joy. It’s a powerful visual statement of contrasts: between the organic and the technical and industrial, light and darkness.

On “they told us it was hard, but they were wrong”, Ela says, “When everything is taken from us, the ability to choose our attitude and create our own path forward is the only certainty we have.”

“they told us it was hard, but they were wrong” by Ela Minus is now available via Domino Records (Austra, Arctic Monkeys, Protomartyr)