St. Louis artist, rapper, songwriter, and producer Smino has shared a video for his new single “Ole Ass Kendrick” today. The track is now available via Zero Fatigue/Motown Records.

Shot in Smino’s “very fav city” London and directed by Hidji World [Metro Boomin, A$AP Rocky, Latto], the clip opens in a dry cleaners and cuts to a pair of girls on a carousel in wedding dresses. In between, Smino raps to the camera and cruises in reverse atop a classic convertible. These evocative vignettes mirror the ebb and flow of the track as his instantly recognizable delivery and wiry cadences careen over soul-spiked production. Much like everything he does, “Ole Ass Kendrick” pops off with a funky and fiery vibe all its own.

Luv 4 Rent was produced primarily by The Yute (Monte Booker, Groove, Phoelix, Smino) as well as Kal Banx and Childish Major, and narrated by ‘The Luv Lord,’ the album serves as an audio representation of the Black experience for millennials. Smino explains, “Luv 4 Rent is based on the different types of love. Bad love, petty love, obsessive love, real good love, family love. It’s about the different ways I leant out my heart to the point where I didn’t have enough left for myself.”

Smino was raised in a family of musicians, the rapper, writer, and producer began playing drums in his native St. Louis at an early age. As an adult, he moved to Chicago and connected with Classick Studios to release his first two EPs, S!ck S!ck S!ck and blkjuptr. In 2017, Smino dropped his debut album blkswn. Smino has collaborated with Doja Cat, J. Cole, EARTHGANG, and Chance the Rapper, among others.