Today Sigur Rós announce the ÁTTA film experiment: ten music videos, one for each track of their new album of the same name, all created by different directors without rules or boundaries.

The band have invited ten filmmakers to explore their own visual interpretation of a track on ÁTTA. Refreshing and diverse in outcome, this experiment in creative freedom led to ten entirely different videos, and in turn, will platform a range of creators from a range of backgrounds.

Today sees the release of “8,” with a visual directed by Icelandic artist Rúrí, renowned for her political and environmental feminist activism, and whose 1983 performance and installation “Rainbow I” serves as the cover art for ÁTTA.

Rúrí’s film is largely an exploration of the nature of water in its various states of flow and flux, abstracted and colour washed with blue tones. Says Rúrí of the video: “Among the many gems of the album ÁTTA, it was the song “8” that captivated me. It immediately connected not only to the present, but also to infinity. Catharsis – soft, melancholic, powerful and uplifting.”

“8” follows Katya Gimro and Alexey Krupnik’s video for “Andrá” and the video for “Blóðberg” – a sepia-toned birds eye view of desecrated and barren land in reflection of socio-political and environmental anxieties directed by Johan Renck, the highly acclaimed Swedish director whose past directorial credits include HBO’s Chernobyl and videos for Madonna and New Order, amongst others. Further films to come include:

Glóð directed by Rúnar Rúnarsson
Skel directed by George Jasper Stone
Klettur directed by Frosti Jón Runólfsson
Mór directed by Glenn Leyburn, Lisa Barros D’sa and Aires Barros D’Sa
Gold directed by Rene Pannevis
Ylur directed by Sophie Hunter
Fall directed by Katya Gimro

Sigur Rós 2023 Tour Dates

8/14 Toronto, ON — Roy Thomson Hall – SOLD OUT
8/16 New York City, NY — Beacon Theatre – SOLD OUT
8/18 Brooklyn, NY — Kings Theatre – SOLD OUT
8/19 Boston, MA — Wang Theatre – SOLD OUT
8/21 Minneapolis, MN — State Theatre – SOLD OUT
8/24 Seattle, WA — The Paramount Theatre – SOLD OUT
8/26 Berkeley, CA — The Greek Theatre at UC Berkeley – SOLD OUT
8/27 Los Angeles, CA — The Greek Theatre – SOLD OUT

Order ÁTTA by Sigur Rós HERE

Learn more about the ÁTTA Film Experiment HERE