Prophets Of Rage are Tom Morello, Tim Commerford, Brad Wilk, Chuck D, B-Real and DJ Lord have debuted the video for “Living On The 110”, the lead single from their forthcoming, self-titled debut album which is set for release September 15th.
In true guerrilla, grassroots fashion – a Prophets Of Rage trademark – the band secretly showcased the provocative new clip earlier this week projecting it across dozens of specially chosen locations in L.A. and New York that illustrate the underreported crisis of homelessness, hunger, poverty and inequality that are devastating populations across America. In Los Angeles, some of the sites included the 110 Freeway Underpass, Skid Row and Rodeo Drive. In New York, the video was transmitted onto The Trump International Hotel & Tower, the Federal Reserve Bank of New York and the site of the Occupy Wall Street protests among many others.
Further, Prophets Of Rage have partnered with PATH, a family of agencies working together to end homelessness for individuals, families, and communities throughout California. (Members of PATH acted as advisors on the making of the video.) Fans can learn more about and contribute to PATH via the donate button located on the band’s Facebook page where the video is available.
‘Living On The 110’ reflects Prophets Of Rage’s preferred method of addressing social issues from the ground up. Last July, the band performed a surprise show on a Skid Row rooftop in downtown L.A., raising awareness of the homelessness issue in the heart of one of the country’s largest dispossessed populations. The group took their message of activism and grassroots change to 35 cities last summer during their Make America Rage Again Tour, with a portion of proceeds from each show benefitting local homelessness charities.
“In today’s world of cute, mindless computerized jingles about how great we have it, making heavy music with real instruments and addressing an important injustice like homelessness is more than a choice for me- it’s an obligation,” stated Tim Commerford. “This video is a banger all about this, turn it up if you’re not ignorant.”
Tom Morello added: “In our video for ‘Living On The 110’ homeless people get their say. The homeless are not some sub species of humanity as they are often portrayed in the media (when they are portrayed at all) but PEOPLE, no different from you or I. They deserve to be heard and we intend to amplify their voices.”
This summer, with the intensity seemingly multiplying by the day, Prophets Of Rage took their battle cry overseas, connecting with hyper-engaged European audiences desperate to join the fight. Tapping into a mountain of rage and frustration, the band rocked sold-out festivals across the continent building momentum with each performance in a mutual expression of fury and hope.
At its core, Prophets Of Rage functions not only on a love of music, but a deep belief in its power as a tool, and a weapon. Woven into the band’s DNA are influences as varied as The Clash, KRS-One, and Johnny Cash, as well as the undeniable ideals and aesthetics of its predecessors: Public Enemy’s frenzied, racing textures, Rage’s jaw-melting riffs, Cypress Hill’s manically playful party energy. “The music is the passport to the world,” Chuck D says, describing the unique bond the group shares. “It’s not always a given to have members who want to go where few have gone.”
PROPHETS OF RAGE – ON TOUR:
Sept. 16: 93X: Twenty – Canterbury Park, Shakopee, MN
Sept. 17: Riot Fest – Douglas Park, Chicago, IL
Oct. 1: Louder Than Life – Louisville, KY
Oct. 15: Houston Open Air – Houston, TX
Oct. 27-29: Voodoo Music + Arts Experience – New Orleans, LA
Nov. 4: Ozzfest – San Bernardino, CA