Holly Humberstone, recently debuted her new single “Deep End”, the track is out now via Platoon. Taking inspiration from Damien Rice, Lorde, Bon Iver, Phoebe Bridgers and HAIM, Holly’s style is honest and conversational, fusing the warmth of the acoustic music she grew up listening to with a darker, wonky atmosphere and tone.
Speaking about “Deep End”, Holly explains:
“This song means a lot to me and it’s quite a personal one. One of my sisters was going through a difficult time and I was struggling to know how best to help. This song is my way of telling her that I’m always here. It feels like a lot of people are going through something similar or suffering themselves and don’t have an outlet to express it. It’s a difficult conversation but really important to let those around you know that you care for them and will always stand by them.
The video came from an idea that we have had for a while. We kept imagining this really dark image of me stood dripping wet in the cold, staring at the camera and playing my electric guitar. We then thought it would be funny & relevant to reveal my sisters holding hoses, spraying me down. My sisters are all so important to this song.”
The 20-year-old Grantham native is set to support Lewis Capaldi on his upcoming European tour dates, beginning in Cologne on 4th February. Full dates for the tour are listed below. Holly will also be playing at this year’s Great Escape festival in May.
02/04/20 – Cologne – Palladium
02/05/20 – Zurich – Halle 622
02/07/20 – Frankfurt – Jahrhunderthalle
02/08/20 – Munich – Zentih
02/09/20 – Berlin – Verti Music Hall
02/11/20 – Brussels – Forest National
02/12/20 – Paris – L’Olympia
02/13/20 – Amsterdam – AFAS Live
Supporting Lewis Capaldi on all dates
Set up by Co-Founder and C.E.O. Denzyl Feigelson in 2016, Platoon landed its first success with BRIT Award winner Jorja Smith’s Blue Lights before fueling the explosion of Billie Eilish in 2017-migrating her from Soundcloud to stardom. By Apple’s 2018 acquisition of Platoon, the team consisted of 12 employees across London and Cape Town’s “Creative Lab,” while recent signings include Princess Nokia, Poo Bear, Aaron Smith, Victoria Monét, Marian Hill, and Cosima. Both offices boast 24-hour recording studios and double as inspiring ecosystems for artists to openly collaborate and create, in addition to classes for recording, filming and editing.