Holly Humberstone announces her new album Cruel World, will drop on April 10 via Interscope Records. Along with the news, Humberstone shares the lead single “To Love Somebody,” accompanied by a Silken Weinberg directed video inspired by Victorian theatre, the Brothers Grimm and Nosferatu, “To Love Somebody” is a visceral opening statement for the 26-year-old. For Humberstone, love is both grounding and destabilizing. “The record explores love as beautiful and inherently painful”.

Humberstone says: “I wrote ‘To Love Somebody’ after watching someone close to me go through a brutal heartbreak. It’s better to have loved and lost, even when it sucks, because feeling everything is part of the human experience. Loving hard is a painful thing and there are two sides to love and they exist in the same space to me. They are all real, brutal and vulnerable experiences. This blue and green ball just keeps spinning and you learn to ride things out.”

Cruel World was written with a new discipline through daily studio sessions with collaborator Rob Milton and draws deeply on love (romantic, platonic and feminine). Raised among strong women, Humberstone speaks to the way girls are taught to see one another as competition, unlearning that instinct and reclaiming solidarity as survival. Gothic love songs on the record like the previously released track “Die Happy,” explore devotion, danger and desire, pulling from fairytales, Dracula and the ache of seasons changing.

This year, Humberstone will perform in Europe for a run of intimate headline dates, tour in the U.K. this spring and is set to make major festival appearances at Coachella, Governors Ball and Bonnaroo.

Pre-order Cruel World HERE