Holly Humberstone has today revealed her brand-new single “Falling Asleep At The Wheel” and its accompanying video, out now via Platoon. Humberstone is currently making her first EP with producer Rob Milton (Easy Life), in the old countryside house that she grew up in.
Speaking about the meaning behind “Falling Asleep At The Wheel”, its video and how they came together, Holly explains: “The track is about losing momentum and feeling like your emotions will slowly destroy the relationship you’re in and you altogether. I think the dark, wonky sonics define who I am musically, which is why ‘Falling Asleep At The Wheel’ is such a milestone track for me, and has taught me so much about myself as a musician.
We created the video very close to my childhood home, which is where I also shot the video for Deep End. It’s completely out in the middle of nowhere, so thankfully no one noticed me floating along the road at 1am in the morning! It’s where I feel the most me and I love that so much is all coming from that one place.”
Humberstone is inspired by the music of Phoebe Bridgers, Bon Iver, Lorde, Ben Howard and HAIM, Holly’s style has an honesty and conversational style that fuses the warmth of the guitar music she grew up listening to, with a darker atmosphere and tone. The 20-year-old Grantham native recently finished an extended support tour with Lewis Capaldi throughout Europe and she will be playing at this year’s Great Escape festival in May, as well as Tracks and Neverworld festivals, in June and July respectively.
“Falling Asleep At The Wheel” is out now via Platoon. The label was Set up by Co-Founder and C.E.O. Denzyl Feigelson in 2016. Recent signings include Princess Nokia, Poo Bear, Aaron Smith, Victoria Monét, Marian Hill, and Cosima. Both offices boast 24-hour recording studios and double as inspiring ecosystems for artists to openly collaborate and create, in addition to classes for recording, filming and editing.