Cuco Shares New Video For “Under the Sun”

Cuco has shared the new single/video "Under the Sun". The track arrives with the start of Hispanic Heritage Month
Cuco has shared the new single/video "Under the Sun" The track arrives with the start of Hispanic Heritage Month

Cuco has shared the new single/video “Under the Sun”. The track arrives with the start of Hispanic Heritage Month. “Under the Sun” is described a shape-shifting odyssey that fuses the Latin, psych and hip-hop influences that Cuco has showcased over the course of his career, though it is notably the first track where he has explored cumbia specifically. Directed by Carlos López Estrada and Jeff Desom, the visual paired with “Under the Sun” sees Cuco venture into an other-dimensional cantina where a candlelit vigil is held. The track follows Cuco’s re-imagination of Bobby Capó’s classic “Piel Canela.” The new single comes in advance of his headline show at The Shrine Expo Hall on November 1st.

Growing up in Hawthorne, CA, a locale eminently known for producing more than its share of musical notables, it was perhaps destined that Cuco would come to represent for his city, emerging as one of the most visionary artists of his generation. His cognizance of that hallowed tradition, one inclusive of hardcore punk and Mexican acts he admires as well as some even bigger stars, helped set the artist born as Omar Banos on a creative path, with the nurturing support of his immigrant parents. “They’ve always pushed me to do music,” he says. “But when it came to thinking like, oh, I can make it with the music, it was pretty hard for them.” To that end, he cites his maternal grandfather as particularly encouraging of his musical pursuits, not just to him but to his family as Cuco sought to turn that passion into a vocation.

Cuco’s Para Mí, his full-length debut since signing with Interscope, Cuco’s exponential growth and development as an artist became undeniable. Aided by producer Jonathan Rado (Foxygen, The Killers), he seized upon the opportunity to develop and release a work that reflects his ambitiousness, his innate wit, and a genuine need to express himself via this medium. From the woozy psych pop of “Hydrocodone” and “Keeping Tabs,” to the luminescent trap vibes of “Bossa No Sé,” the boundlessness of his songcraft is on full display. “I’m a pretty fluent artist when it comes to working on different things,” he says. “A lot of my fans receive that pretty well, because they’re already into the energy.” Indeed, he can emote with the best of balladeers, as evidenced by “Far Away From Home,” yet still credibly convey a kind of charmingly clumsy love on the playful “Best Friend.”

Order “Under the Sun by Cuco HERE