Uk rapper/poet Hak Baker has dropped a new video for his current single “Cool Kids.” The song was produced by Subculture, and is the lead track of his new EP, due out in late 2021. The track, is Hak’s perception on modern life and the struggles and experiences of growing up in London. “Cool Kids is about that same story we see up and down the country. Short-term goals syndrome. When your dreams are unspoken of, what else have you got?” says Hak on the song.
Directed by Will Robson-Scott, the video features shots of Hak switch between a teenager who’s navigating this desire for a better lifestyle and the turmoil that comes with it. The video is steeped in realism as Hak’s melancholic vocals are backed by a distinctly British electronic sound that’s reminiscent of early material from The Streets. A lived social commentary,
Director Will Robson-Scott adds: “Cool Kids is an extension of the previous work me and Hak have made. I wanted to try to tell a narrative but ground it in a camera technique. Hak and I spoke about important locations in the Isle Of Dogs which became a character within itself.”
Born and raised in east London’s Isle of Dogs, Hak’s childhood wasn’t an easy one. A thirst and passion for music kept him going and it was in these gritty streets where his true musical journey began. Initially finding himself drawn to rock and indie, he soon discovered the emerging grime scene and at 14 his collective, Bomb Squad peaked in the Channel U video charts. However, as Hak continued to experience the ups and downs of life, his sound started to develop, learning the guitar and taking on influence of classic storytellers like Bob Marley.
Hak supported Northampton-MC slowthai on the national leg of his Bet Ya A #5er Tour, including a sold-out night at the O2 Brixton Academy. Elsewhere, Hak was recently sought out by Mike Skinner to feature on The Streets’ project None Of Us Are Getting Out of This Alive, a collaboration with Rachel Chinouriri followed for “November.”