Cartel Madras Debut Video For “Drift”

Sub Pop/Royal Mountain Records, duo Cartel Madras both direct and star in their new video for “DRIFT.” On the single they collaborated with
Cartel Madras "DRIFT"

Sub Pop/Royal Mountain Records, duo Cartel Madras both direct and star in their new video for “DRIFT.” On the single they collaborated with Toronto hip hop producer Dom Dias. The track is now available now on DSPs in Canada from Royal Mountain Records and the rest of the world through Sub Pop.

Cartel Madras’s Eboshi and Contra had this to say about “DRIFT:”

“We teamed up with Toronto’s Dom Dias to make a sequel of sorts to ‘Goonda Gold’ – something that sounds hype, fun, and sets the tone for the new year and our upcoming new project. ‘DRIFT’ is about BIPOC women enjoying themselves and the fruits of their labor. In our music video, we wanted to show a beautiful group of creatives and artists from various backgrounds dabbling in marijuana. We also wanted to show a group of women owning the means of production. Lyrically, this song exists in the Cartel Madras Universe and follows us doing what we do best; self-referentially discussing high powered, risky, good times. ‘DRIFT’ opens 2021 for Cartel with new energy, big vibes, and ganja fuelled heat.”

“DRIFT” is Cartel Madras’s first new music of 2021, and is from their forthcoming release The Serpent and The Tiger, the third installment of the Project Goonda trilogy (which includes 2018’s Trapistan and 2019’s Age of the Goonda) due out later this year on Royal Mountain Records/Sub Pop.