Alison Goldfrapp has returned with “NeverStop,” a track off her forthcoming debut solo album, The Love Invention, due out, on May 12th via the coveted Skint Records/BMG Music.

On “NeverStop,” Alison is flooded by the rush of an all-encompassing love over a buoyant, rubberized beat; it’s a tantalizing menagerie of staccato synths and a driving four-to-the-floor rhythm. The new single is accompanied by a kaleidoscopic video vignette directed in collaboration with Mat Maitland (Big Active), who also directed the visual for last month’s cosmic song “So Hard So Hot.” Treated with a range of AI techniques to create extreme fluctuations on a spectrum that glides towards radical fantasy, the result is a mythical world that is both powerful and fragile.

About the track, Alison reflects, “‘NeverStop’ is about always feeling the wonder. Committing to connect with each other, nature and our surroundings while trying to navigate through the contradictions and complexities of life.”

The Love Invention, which was executively produced and co-written by Alison, featuring collaborations with Richard X (Pet Shop Boys, M.I.A.), James Greenwood (Daniel Avery, Kelly Lee Owens) and Toby Scott (The Gossip, Annie).

Alison’s dedicated approach to pop innovation has firmly situated her as the rare leftfield artist who has been embraced by the pop mainstream without diluting her individuality. Goldfrapp has played unforgettable Glastonbury performances, multiple Grammy nominations and an Ivor Novello for “Strict Machine.” The momentum towards her journey into solo music was solidified back in 2021, when she collaborated with Röyksopp on two tracks for their seventh album “Profound Mysteries” and “Impossible.”

Pre-order The Love Invention by Alison Goldfrapp HERE