Lynks, today returns with new single & video “Use It Or Lose It”: an electro-pop anthem dissecting queer hedonism – and announced their signing to indie influential label Heavenly Recordings.

“Use It Or Lose It” wasentirely self-produced by Lynks. The crushed, flamenco-kissed bassline rides a thumping, muscular beat while Lynks’ trademark distorted drawl unpacks sex, aging, and gay representation in a series of impossibly quotable couplets. For the chorus, Lynks hands the mic to an anonymous robotic female who flatly urges the listener to “use it, or lose it.” It’s 100% unapologetic.

“I turned 25 last year which is supposedly the “scientifically most attractive year of your life”. I found this out and was like, “Damn, this is as good as I’m gonna get?” I suddenly had this prang of, like, if I’m not fucking 24/7 I’m somehow wasting my youth. Letting it slip away. And then you end up making really bad choices.

Plus being gay on top of that… The gay world is obsessed with youth. Which isn’t surprising – there just isn’t a blueprint of what growing old as a gay man looks like. Like, any film with a gay man over 40 seems to end with them either trapped in a sad, loveless marriage to a woman or dead. So yeah; dry patches, sex parties and twink death. Everything you could want from a big summer banger if you ask me!”

While evoking the electro-clash roots of Peaches, the industrial chant of M.I.A., the sardonic drawl of Courtney Barnett, and the theatrics of Lady GaGa, Lynks’ music stands alone as something totally unique. Over the past few years, Lynks has supported Metronomy and Frank Carter & The Rattlesnakes on live dates.

Order “Use It Or Lose it” by Lynks HERE