Jared Putnam of the San Antonio, Texas-based indie pop/rock project The March Divide has been making music for most of his adult life, first with his hard-touring band The Conversation, and most recently over the course of three albums and three EPs in just three years as The March Divide.
During this time, Putnam has steadily built a small, but loyal following that has helped his single “I Told You So,” taken from 2014’s Billions album. Saturdays, the third full-length by The March Divide, was released on May 13th.
“I think I finally made the record I wanted to make,” Putnam says of Saturdays. The latest single from the album is the brisk and bright “Go To Sleep.” The music video for the song, which premieres here, features full-on production values with special effects and a scary movie theme.
“I love horror movies,” says Putnam about the music video. “I can’t explain why, but from the really great old ones, to the new super- cheesy, I find my thrills, comedy, drama, and romance in them.”
When director Daniel E. Martin came to Putnam with the concept for the “Go To Sleep” video, Putnam initially thought it was too ambitious, but after falling in love with it, concluded that anything less would be settling.
Martin explains, ““Go To Sleep” is unique among The March Divide songs in that it has a darker feel. Themes of secrecy, duplicity, vitriol, and a nocturnal setting, all playing to an upbeat, almost punk-rock jangle. It really led us to extrapolate the villainy of it all.”