Sid Sriram Unveils New Single “Friendly Fire”

Sid Sriram Unveils New Single "Friendly Fire"
Sid Sriram Photo by Ahmed Klink

Sid Sriram shares “Friendly Fire,” a new single from his forthcoming Def Jam debut Sidharth ahead of its release on August 25th. “Friendly Fire” follows the renowned Bollywood vocalist’s recent single “The Hard Way.”

On Sidharth, hook-forward tracks with dance floor energy, like the Afrobeat-inflected “Friendly Fire,” slot in next to unexpected diversions like “The Hard Way,” which draws on the album’s R&B, indie rock, and American pop styles he grew up with as an immigrant kid in Fremont, CA, in the ’90s and 2000s.

The album’s creation process was unlike any other he had undertaken before, with a significant difference being that the vocals are delivered in English. In the summer of 2021, he took a leap of faith and hopped on a plane to Minneapolis, where he and producer Ryan Olson (Poliça, Gayngs, Bon Iver), whom had previously only met on Instagram, spent an intense week in the studio. Most of the songs were tracked live by a small team of Olson’s associates, including Bon Iver’s Justin Vernon, a longtime inspiration for Sid. Fittingly, Sid will be opening for Bon Iver on tour this month after his recent sold out headline show at The Roxy Theatre in Los Angeles.

Upcoming Live Dates
* = supporting Bon Iver

7/26 – Los Angeles, CA @ The Roxy
8/5 – Madison, WI @ Breese Stevens Field *
8/8 – Missoula MT @ KettleHouse Amphitheater *
8/9 – Ogden, UT @ Ogden Twilight *
8/11 – Boise, ID @ Outlaw Field at the Idaho Botanical Garden *
8/12 – Bend, OR @ Hayden Homes Amphitheatre *

Pre-order Sidharth HERE

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