Sheer Mag have shared a Jonathan Arturo-directed video for “Hardly To Blame,” the latest from their forthcoming release A Distant Call, out August 23 via the band’s owned label Wilsuns RC.

Matt Palmer on “the video for “Hardly To Blame”

“In ‘Hardly to Blame’ we see the psychic landscape of Philadelphia transformed by the collapse of Tina’s relationship with her partner. The streets they used to walk together, the bars they used to drink at, and the friends they used to share have all been tainted by the lingering memories of their time together. Closing out side A of A Distant Call, ‘Hardly to Blame’ shows Tina spiraling further down and down. Unfortunately the worst is yet to come, but “Hardly to Blame” gives us a glimpse at someone who thinks they’ve hit bedrock, unaware that the bottom is about to drop out.”

The Philadelphia band self-released the first of three 7-inches and started playing the Northeastern DIY circuit. Ironically, the music stood apart because it sounded so familiar. Indebted to ’70s arena rock, power-pop, and proto-metal. On their debut album, Need To Feel Your Love (2017), the band surveyed their contemporary political landscape through the lens of history. Singer Tina Halladay transported herself back to the 1969 Stonewall Riots, denounced redlining practices that undermine the popular vote, and paid homage to White Rose activist Sophie Scholl. The band is rounded out by guitarist/lyricist Matt Palmer, guitarist Kyle Seely, and bassist/produced Hart Seely,

Sheer Mag
Live

08/30: Kingston, NY – BSP Kingston
08/31: Burlington, VT – Higher Ground
09/01: Montreal, QC – La Sala Rossa
09/03: Toronto, ON – Lee’s Palace
09/04: Detroit, MI – Deluxx Fluxx
09/05: Columbus, OH – Ace of Cups
09/06: Chicago, IL – Lincoln Hall
09/07: Madison, WI – The Terrace at UW-Madison
09/08: Minneapolis, MN – Turf Club
09/09: Des Moines, IA – Vaudeville Mews
09/10: Omaha, NE – The Slowdown
09/12: Denver, CO – Larimer Lounge
09/13: Salt Lake City, UT – Diabolical Records
09/14: Boise, ID – The Olympic
09/16: Vancouver, BC – The Biltmore
09/17: Seattle, WA – Chop Suey
09/18: Portland, OR – Mississippi Studios
09/20: Oakland, CA – The New Parish
09/21: San Jose, CA – The Ritz
09/22: Los Angeles, CA – Teragram Ballroom
09/24: Tucson, AZ – Club Congress
09/26: Austin, TX – Barracuda
09/27: San Antonio, TX – Paper Tiger
09/28: Houston, TX – The Satellite
09/29: New Orleans, LA – Santo’s
10/01: Birmingham, AL – Saturn
10/02: Atlanta, GA – 529 Club
10/03: Asheville, NC – The Mothlight
10/04: Durham, NC – Motorco Music Hall
10/05: Washington, DC – The Black Cat
10/09: Brooklyn, NY – Elsewhere
10/10: Philadelphia, PA – Union Transfer
10/11: Boston, MA – The Sinclair
10/25: Amsterdam, NL – London Calling Festival
10/26: Aarhus, DEN – Tape
10/27: Copenhagen, DEN – Loppen
10/29: Hamburg, DE – Molotow
10/30: Berlin, DE – Zukunft am Ostkreuz
11/02: London, UK – Mirrors Festival
11/04: Manchester, UK – Yes
11/05: Dublin, IR – Grand Social
11/06: Leeds, UK – Brudenell Social Club
11/08: Kortrijk, BE – Sonic City 2019
11/09: Benidorm, ESP – Primavera 20th Aniv, Weekender