No Rome has shared a new video for his latest single “I Want U.” Filmed in his hometown of Manila, the video brings the song’s narrative to life and aesthetically provides the perfect visual representation of the music. “I Want U” is the second track to be revealed from No Rome’s highly anticipated debut album It’s All Smiles, due out, on December 3rd by Dirty Hit. Recorded in a small apartment in Manila after the pandemic prevented him from returning to London, the album was co-produced by Rome with BJ Burton (Kanye West, Bon Iver, Charli XCX) and George Daniel (The 1975).
In every sense of the phrase, It’s All Smiles finds No Rome returning to his roots, both in terms of location and influences. As is immediately obvious from “When She Comes Around,” the record is the most refined expression of Rome’s self-coined term ‘Shoegaze R&B’. Vocal lines are indebted to the intense emotions expressed in R&B and run beautifully across highly textured production and instrumentation. Like Kevin Shields, the architect of My Bloody Valentine, No Rome paints with his production, taking straight-forward guitar playing and complicating it with the tools at his disposal.
The new single “I Want U” received its first play from Zane Lowe. As Rome explains, it began life in 2019 and helped form the foundations of the album “This is the first song me and BJ worked on – that’s when we knew we were gonna make this album together. I wanted to do the lyrics more like talking, storytelling almost, painting the picture of what was happening that moment through lyrics.”
Originally written in the back of a tour bus in Las Vegas but never progressed beyond a demo, Rome picked the single back up last summer in Manila and this time it clicked. The final version features some of Rome’s finest lyricism to date and includes a host of found sounds in the beat—a nod to the DJ Shadow’s Endtroducing and other plunderphonics records that Rome obsessed over.
Pre-order It’s All Smiles by No Rome HERE