Nilüfer Yanya has dropped a new music video for “Like I Say (I runaway).” The track is her first new music since the release of her 2022 album PAINLESS. In other news, the artist announces her signing to Ninja Tune.

“Like I Say (I runaway)” comes alongside a music video directed by Yanya’s sister Molly Daniel that features Nilüfer as a runaway bride. The song highlights chunky, distorted guitar crunches under a chorus loosely reminiscent of 90’s alternative radio. The single focuses on the moment when you realize how precious time is. Speaking more about the single’s thesis Nilüfer shares, “It’s about how you choose to spend your time. Time is like a currency, every moment. You’re never going to get it back. It’s quite an overwhelming thing to realize.”

The new single was written in collaboration with Yanya’s creative partner, Wilma Archer (Sudan Archives, MF DOOM, Celeste), with whom she’s previously collaborated on PAINLESS and her debut album Miss Universe. Throughout their creative process, a clear emphasis was placed on forming a safe musical space where creative impulses were encouraged and all perceived musical boundaries were eroded. This same process is reflected in the song’s lyrics, which emphasize unrestricted artistry and standing firm in one’s truest self as Yanya attempts to make sense of the world around her.

Nilüfer Yanya has supported Adele, the XX and Mitski on tour, headlining London’s Shepherd’s Bush Empire and selling out shows across Europe, Australia, Japan and the USA. Yanya has also been remixed by Sampha, King Krule and Little Dragon and has collaborated with Bombay Bicycle Club and Liss. Nilüfer is a founding member of the community project Artists In Transit which takes creative workshops and other support to displaced communities and people in times of hardship.

order “Like I Say (I runaway)” HERE