Harmless Debuts Video For “Aisle Five”

Harmless Debuts Video For "Aisle Five"
Harmless photo by Rob Klassen

Harmless, the indie-rock meets bedroom-pop project of Los Angeles-based, multi-artist Nacho Cano, returns with new single “Aisle Five,” the track is off his forthcoming record, Springs Eternal, out March 29th on Nettwerk. The song is the follow-up to recent singles “Maybe Next Week,” “Hate Me,” “It’s Only You,” “Rosie,” “What U Want,” and “As I Lay Chillin.” Harmless plays his debut headline show at Los Angeles’s El Cid on April 4th, to celebrate the album’s release. The accompanying video, a product of Nacho’s creative whimsy— seamlessly merges his love for Fortnite, internet culture, and meme aesthetics.

Nacho on the Video for “Aisle Five”:

“”Springs Eternal” is an album inspired by suffering a great trauma and the subsequent separation it creates with oneself and the environment around them. With that being said, ‘Aisle Five’ is a video that aims to reconnect with a more humorous part of my youth, my obsession with Internet meme culture and high-effort shitposts. Made using clips of myself playing Fortnite and a couple of FIVERR messages, this video emulates the bygone era of MLG internet culture. My younger self would have thought of it as an ‘ironic’ and funny thing to do with a music label. It connects with who I was.”

Springs Eternal’s 11 tracks chronicle Nacho’s journey to reconnect with himself after the near-death experience of being run over by a drunk driver. Co-produced with Yves Rothman (Blondshell, Amaarae), the album tackles the inner workings of Nacho’s mind — from grappling with the effects of the hit & run, to his experiences as an immigrant and how that has translated to his experience as a creative, to the relationships he’s grown and lost, and more. “To me, the biggest thing that comes out of this music is pain, but I don’t want to be that anymore,” he shares. “Harmless is contradiction and confusion, but we all go through those things. Maybe somebody else can listen to this and feel better, and in turn, it might make me feel better too.”

Springs Eternal
Nettwerk Records

Hate Me
As I Lay Chillin’
What U Want
Aisle Five
Couldn’t Be Me
Maybe Next Week
It’s Only You

Pre-order Springs Eternal by Harmless HERE


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