Today, Freddie Gibbs is back to share a hilarious new video. “Automatic” sees Freddie take on a new persona as “Uncle Fred,” a cardigan-wearing, cognac-drinking elderly uncle that just wants to relive his younger days. The video is Ben “Lambo” Lambert’s directorial debut alongside Trevor Penick and was written by Freddie Gibbs. The visual is a comedic take on classic sitcoms, finding Uncle Fred spending a day skateboarding and dancing with his nephew, all before throwing his back out.

The video comes on the heels of the release of Gibbs’ surprise project Freddie, which saw the rapper from Gary, Indiana reinvigorating the trap music formula with new and varied flows. The surprise project is a venture into a new musical direction for Freddie, as he and Madlib are busy working on the follow up to their 2014 album Piñata, which became an instant-classic upon its release and topped many of 2014’s most-coveted year-end album lists.

Watch “Automatic” above, see below for more info on Freddie and stay tuned for more from Freddie Gibbs coming soon

Freddie Gibbs
Freddie
ESGN Records/Empire
(June 21, 2018)

1. Weight
2. Automatic
3. Death Row (ft. 03 Greedo)
4. Triple Threat
5. 2 Legit
6. FLFM (Interlude)
7. Set Set
8. Toe Tag
9. FBC
10. Diamonds 2 (ft. Cassie Jo Craig & Irie Jane Gibbs

Freddie Gibbs by Artist Biography by David Jeffries

Praised for his technical proficiency as well as his provocative lyrics, rapper Freddie Gibbs has won over fans of gangsta rap as well as underground hip-hop. He’s equally at home rhyming over booming breakbeats or trap beats, and has collaborated with a diverse array of rappers and producers including Young Thug, Jeezy, DJ Drama, and Statik Selektah. He first made a name for himself with a series of self-released mixtapes throughout the 2000s and early 2010s. Following his first properly distributed release, 2010’s Str8 Killa EP, he began releasing proper studio albums, including 2014’s well-received Piñata (a collaboration with Madlib) and 2015’s Shadow of a Doubt. Following 2017 studio effort You Only Live 2wice, he issued a commercial mixtape titled Freddie in 2018.

In 2004, rapper Gibbs set out to be the Midwest’s unofficial street poet, releasing a series of mixtapes that were as complex as they were gritty. Influenced by the likes of 2Pac, Biggie, UGK, and Bone Thugs-N-Harmony, Gibbs filled his lyrics with honest and compelling stories of his hometown’s demise, a steady decline to which he helped contribute as a drug dealer. He dealt out of a Gary, Indiana recording studio, absorbing a steady stream of uninspired rhymes while pushing product. Figuring he could do better, Gibbs began writing his own lyrics and cut some demos that would eventually land in the hands of Interscope. When the label signed Gibbs in 2006, he moved to Los Angeles and recorded a debut album, but a year later the management of Interscope changed hands and the rapper was dropped. He returned to Gary, and then moved to Atlanta until producer Josh the Goon convinced Gibbs to return to L.A. for one more try.

n early 2009 he released the Miseducation of Freddie Gibbs mixtape/compilation to critical and message board acclaim. The Midwestgangstaboxframecadillacmuzik mixtape soon followed, as did a feature in The New Yorker that found writer Sasha Frere-Jones declaring Gibbs “the one rapper I would put money on right now.” Late in the year he released the 81-song mixtape The Labels Tryin’ to Kill Me. As the mixtape’s title inferred, Gibbs had, like Jay Electronica, become a 21st century Internet-age hip-hop star, able to draw press and earn a loyal following via downloads and mixtapes instead of the usual industry channels. He finished 2009 proudly unsigned but in 2010 he made a rare aboveground appearance with the Str8 Killa EP, released on the Decon label.

After signing to Jeezy’s Corporate Thugz imprint in 2011, Gibbs released an EP titled Lord Giveth, Lord Taketh Away (with Statik Selektah), followed by mixtape Cold Day in Hell. Baby Face Killa followed in 2012, but by the end of the year, Gibbs announced that he was no longer signed to Corporate Thugz. His proper debut album, ESGN, appeared on his label of the same name in 2013. The following year, Gibbs released two collaborative efforts: Piñata with Madlib, an album on the underground producer’s Madlib Invazion label; and The Tonite Show with DJ Fresh, an entry in the West Coast producer’s collaborative series. Gucci Mane, E-40, and Tory Lanez landed on 2015’s Shadow of a Doubt.