Freddie Gibbs has released “Big Boss Rabbit,” accompanied by a JMP directed video, “Big Boss Rabbit” is Gibbs’ third single and a taste of what’s to come since partnering with Warner Records in 2020. “Big Boss Rabbit” opens with a Mike Tyson sample that encapsulates Gibbs’ current frame of mind: “I’m the best in the world. It’s facts.”
“Big Boss Rabbit” is a nod back to the video for Gibbs’ “Gang Signs.” Gibbs is an animated gangster rabbit riding around in the real world. Chain around his neck and gun on the dash, he gets his money and ducks the pigs (literally). This new single continues an especially productive streak for Gibbs. In October 2020, he debuted on Warner Records with Big Sean collaboration “4 Thangs,” which followed the May release of his Grammy-nominated collaboration with The Alchemist, Alfredo. But as “Big Boss Rabbit” confirms, being the best means rarely taking days off. The effort always shows.
Freddie Gibbs has become one of hip-hop’s most important, inimitable, and influential voices via his quotable wordplay, versatile songs, and unflinching honesty. Since 2004, the uncompromising Indiana-raised rapper has built a diehard global fan base and regularly attracted tastemaker adoration. His discography includes 20-plus mixtapes, eight EPs, four official solo albums, and four collaborative records.