Cloud Nothings drop new video

Cloud Nothings drop new video for "Up to the Surface"

Cloud Nothings are back today with a new video from their latest release Life Without Sound. For “Up To The Surface” the band enlisted multimedia artist AUJIK to create the clip.

Speaking about the decision to commission AUJIK for the video, Cloud Nothings’ Dylan Baldi:

“I really liked AUJIK’s previous work (especially the Spatial Bodies videos he has on his Vimeo), so, I got in touch and asked him to make something along those lines for “Up To The Surface.” He agreed way more heartily than I thought he would and decided to make a sort of continuation of that Spatial Bodies series, but this time with more focus on the hobbies of little blocky computer people. I think they’re cute, even though they inhabit some kind of desolate future void world.”

AUJIK further expanded upon his vision for the video, saying that he intended for it to depict “a Brutalist version of Kyoto and its suburbs from the perspective of a Japanese giant hornet. It sweeps through convenience stores, classrooms, Shinto temples, zen gardens and humongous Brutalist structures; witnessing all sorts of human behaviors before it reach its hive. Its a comment on the absurdity of modern life seen in a future nostalgic context. Influenced by South Korean Brutalist architect Lee Guō and Italian futurist Antonio Sant’Elia.”

Following the video’s release, Cloud Nothings will play in Pittsburgh before one-off appearances at Hopscotch and High & Low Festival before launching their full North American run with Japandroids in October. Check out the video for “Up To The Surface” above now and see below for all upcoming Cloud Nothings tour dates.

More from Dylan Baldi

“A thing I like to do with all of my records is drive around with them,” the 25-year-old Cloud Nothings frontman says. “In high school, I would listen to music for hours like that: just driving through the suburbs of Cleveland. And if it sounds good to me in that context and I can think of high school me listening to it and saying, ‘That’s okay,’ I feel good about the record. This is the one that’s felt best.”

“Generally, it seems like my work has been about finding my place in the world,” Baldi says. “But there was a point in which I realized that you can be missing something important in your life, a part you didn’t realize you were missing until it’s there-hence the title. This record is like my version of new age music,” he adds. “It’s supposed to be inspiring.”

Cloud Nothings

8/25 – Pittsburgh, PA @ Schenley Plaza
9/8 – Butte, MT @ The Original Mine Yard
9/9 – San Bernardino, CA @ High & Low Festival
9/10 – Raleigh, NC @ Hopscotch Music Festival
10/13 – Calgary, AB @ MacEwan Hall*
10/14 – Edmonton, AB @ Union Hall*
10/16 – Saskatoon, SK @ O’Brian’s Event Centre*
10/17 – Winnipeg, MB @ Garrick Centre*
10/21 – Montreal, QC @ Corona Theatre*
10/22 – Ottawa, ON @ Bronson Centre*
10/24 – Toronto, ON @ Massey Hall*
10/26 – Brooklyn, NY @ Brooklyn Steel*
10/28 – Charlottesville, VA @ Jefferson Theatre*
10/30 – Baltimore, MD @ Rams Head Live*
10/31 – Pittsburgh, PA @ Stage AE*
11/2 – Chicago, IL @ Vic Theatre*
11/4 – Detroit, MI @ Majestic Theatre*
11/6 – Columbus, OH @ Newport Music Hall*
11/7 – Nashville, TN @ Cannery Ballroom*
11/8 – Athens, GA @ 40 Watt Club*
11/10 – New Orleans, LA @ Republic*
11/11 – McDade, TX @ Sound On Sound Festival
11/15 – Houston, TX @ White Oak Music Hall (Downstairs)*