“We’ve always talked about the idea of having our own label, and after 10 years we now have the time and the resources to do it properly,” reflects Blood Red Shoes’ Steven. “For us it’s not just about releasing our own records but also supporting new and emerging artists that we like, regardless of genre, hopefully bringing them to the public’s attention and fostering a much-needed sense of community amongst artists in what can be a very competitive universe. We’ll be releasing 7″ singles to start with but we’re not only focused on records, which is why we’ve called it Jazz Life and not Jazz Life “records. The first band we’ve signed is Tigercub from Brighton, but after that we’re just gonna make it up as we go along and improvise. Jazz Life forever.”

Produced and recorded by the band in Berlin, and mixed by American indie god John Agnello, Blood Red Shoes’ latest eponymously-titled album came out in March and is the follow up to 2012’s album ‘In Time To Voices’.