Art d’Ecco has released a new video for his latest single, “True Believer.” Director by Brendan Fletcher (The Revenant, The Last of Us). The track is the opening song from the artist’s forthcoming album, Serene Demon, available February 14 via Paper Bag Records. Art d’Ecco will preview Serene Demon at a special ‘Road to the JUNOS’ performance in his hometown of Vancouver, on January 30 at The Pearl. The show will be filmed by the CBC, and will feature Art backed by a nine-piece band.

Discussing his latest single, Art d’Ecco notes, “‘Serene Demon’ is a metaphor. Think of it as the duality of good and evil. We are all capable of inhabiting both worlds, but most of us intrinsically strive to inhabit the good. ‘True Believer’ is about the seduction of evil from within us. Perhaps it’s a metaphor for depression? Or an invasive thought that implores one to self destruct? I was imagining a tiny little demon dancing on my shoulder, seducing me to come to the dark side…”

Regarding the video for “True Believer”, director Brendan Fletcher states, “Inspired by 1930’s horror films like ‘Frankenstein’, ‘The Invisible Man’, ‘Dracula’ and ‘Nosferatu’ (1922), the idea for the ‘True Believer’ video evolved from giving Art d’Ecco’s alter ego ‘The Serene Demon’ a back story. Exploring the creative demon within us all, that pushes us forward or holds us back. The idea of culminating the masks we wear, the personas in which our creativity manifests, into a singular character that could drive the next evolution… the Serene Demon”

Art adds, “I’ve been friends with Brendan for 20 years now and we’ve always wanted to collaborate on something. He’s got a brilliant mind and is a true artist. This video came together quickly. Shout out to our fearless DOP Jasper Sassaman for sticking with our manic flow – he was our secret weapon in this shoot.”

Art D’ecco
Serene Demon
Tracklisting

True Believer
Cooler Than This
Survival Of The Fittest
Tree Of Life
The Traveller
Meursault’s Walk
Serene Demon
Honeycomb
Shell Shock
Change Of Scenery

Pre-order Serene Demon by Art D’ecco HERE