Belgian alt-rock band The Guru Guru have shared the official video for their pacy new polemic “Make Less Babies” out on August 15th. The track is the latest to be taken from their new album Make (Less) Babies which will be released on October 27th 2023 via Swiss label Humus Records in collaboration with French label A Tant Rêver Du Roi Records.

Commenting on the track and video, which sees vocalist Tom “the Bomb” Adriaenssens behind an altar preaching tongue-in-cheek tips to a crowd at the “Global Disaster Avoidance Convention” on how to save the world, Adriaenssens says: “Imagine you’re suddenly a guru. You’re being asked to speak in front of millions of people, televised worldwide, at a conference for saving the planet. You have 20 minutes to make the PowerPoint presentation. Make it worth our while. Don’t forget about the fact that you’re super crabbed about just becoming a guru and everything.”

“I thought of the first version of ‘Make Less Babies’ when I took my dogs to the park and it was full of trash. Litter p*sses me off. Add to that my dogs eat up anything remotely food-like. All I thought of was the tempo and the lyrics. When I’m frustrated, I become sarcastic. This song could be a modern take on the 10 Commandments. A modern Guru doesn’t command anything though—they share suggestions, tips. Suggestions and tips that could help people save the earth and humanity a little, but totally in the wrong order, not covering everything.”

“Lots of the words are just saying “don’t be a d*ck” but more friendly. Since our band is called The Guru Guru, I felt we needed more guru-like messages providing insights that are—though incomplete and sometimes debatable—helpful to the world. Even though there are many economical objections to be made to the ‘make less babies’ argument, don’t we need a planet to build and sustain that economy on, in whichever shape?”

The Guru Guru Live Dates:

17/08/23: ArcTanGent Festival, Bristol (UK)
26/08/23: Farm Festival, Noorderwijk (BE)
08/09/23: Burn It Down Festival, Torquay (UK)
09/09/23: Signature Brew, London (UK)
15/09/23: Wrong Fest, Sofia (BG)
06/10/23: Bolwerk, Sneek (NL) (w/ De Staat)
07/10/23: Burgerweeshuis, Deventer (NL) (w/ De Staat)
10/10/23: Mezz, Breda (NL) (w/ De Staat)
19/10/23: Petit Bain, Paris (FR)
27/10/23: La Cave Aux Poetes, Roubaix (FR)
28/10/23: Fri-Son, Humus fest, Fribourg (CH)
31/10/23: La Ferronnerie, Pau (FR)
01/11/23: Rise & Fall Festival, Niort (FR)
02/11/23: Sortie 13, Pessac (FR)
03/11/23: Quai M, La Roche Sur Yon (FR)
04/11/23: Le Florida, Agen (FR)
09/11/23: Farrm, Hasselt (BE)
10/11/23: L’Antre Peaux, Bourges (FR)
11/11/23: Le Ferrailleur, Nantes (FR)
16/11/23: Chinastraat, Gent (BE)
01/12/23: Le Confort Moderne, Poitiers (FR)
02/12/23: Connexion Live, Toulouse (FR)
08/12/23: Fluor, Amersfoort (NL)
09/12/23: V11, Rotterdam (NL)
15/12/23: La Zone, Luik (BE)
16/12/23: Paul B, Massy (FR)

Pre-order Make (Less) Babies HERE.