Rich Aucoin announces release of ‘Ephermal’

RICH AUCOIN ANNOUNCES SEPTEMBER 9 RELEASE OF 'EPHEMERAL,' SHARES NEW SINGLE “WANT TO BELIEVE” SUMMER TOUR DATES COMMENCE JUNE 26, LP out SEPT 9 on BONSOUND

After three years of relentless world-wide touring (cross-Canadian shows, European festivals, even a beach party in Madagascar – he’s done it and you were there up front), Rich Aucoin returns with his second album, Ephemeral. With this album, the ever-ruminating philosopher distills all of his big ideas into 10 dance-pop songs, creating one central message. Ephemeral comes out September 9 on Bonsound.

Everything Aucoin does feeds into another thing. His whole life is an endlessly connected mass of roots, needing air and water and a light show to really be seen. Aucoin now custom orders his trademark parachute (as seen in his Are You Experiencing? video) since there are so many devoted and curious fans rushing to get under them at live shows.

In times like this/I wanna be a believer!, Aucoin shouts on the driving, dynamic “Want to Believe,” an exuberant anthem mixed by Grammy Award winner Mick Guzauski (Daft Punk). It’s not surprising that he means all times. I want to believe, he says, and am on a quest to try to have as many experiences as I can to elicit belief.

Aucoin has experienced the same loss and doubt as any other person. On the deceptively upbeat “Four More Years”, he lays out the toll an outsized life can take on the heart beneath it: I’m alone so much/what good are friends you cannot touch…I fuckin’ miss my friends.

Lastly and most importantly, Ephemeral was inspired by the story of The Little Prince (it runs in synchronization with the 1979 claymation film).This album was written to explore the same concepts and themes contained in Antoine de Saint-Exupéry’s densely filled children’s novella; themes of the ephemerality of human existence, the absurdity of life, the values placed upon the pursuit of power, wealth and knowledge, says Aucoin. Isolation and relationships are a big focus in the book and the record and the realization that our relationships are the most important part of our short existence.

cid:image005.jpg@01CF8AD5.6847B230