Phoebe Bridgers has started record her own record label, entitled Saddest Factory. The singer/songwriter, also member of Better Oblivion Community/Boygenius, will partner with Dead Oceans on the project. Saddest Factory will provide a home to Bridgers’ own signings. Bridgers discussed the new venture in an exclusive interview with Billboard earlier today:

Bridgers circled back and said in an all-hands on deck, organic and out of the box Zoom meeting last week with Secretly Group that curating a record label has always been a long held ambition of hers. Her role as CEO of Saddest Factory gives her the opportunity to work closely with other artists. Says Bridgers, “The vision of the label is simple: good songs, regardless of genre.”

Phoebe Bridgers released her second solo album, Punisher, in June, the boygenius EP with Julien Baker & Lucy Dacus (2018), and Better Oblivion Community Center, a collaboration with Conor Oberst (2019).

Musicians can send their recordings to the Saddest Factory via the label’s website: SaddestFactoryRecords.com