Perfume Genius, aka Mike Hadreas, today released a music video for “Fool,” the 3rd single from his 3rd album, Too Bright (Matador Records/Turnstile). Directed by Charlotte Rutherford, it the 20th installment of their UO Music Video Series.

The “Fool” video is the 3rd from Too Bright, joining “Grid” and “Queen.” Together, they give an exciting visual context to the wit, defiance, and pathos that characterize the album. Perfume Genius has also announced a whole new round of live dates, starting March 16th in Columbus, OH.

Over the past three years, the UO music video series has helped produce music videos for Perfume Genius, Spoon, Blood Orange, Liars, Washed Out, Autre Ne Veut, Tame Impala, How To Dress Well, Peaking Lights, Frankie Rose, The Walkmen, Nick Waterhouse, Cloud Nothings, Black Lips, Spank Rock, The War on Drugs, Beach Fossils, and Toro Y Moi.

TOUR DATES

Mon Mar 16 – Wexner Center – Columbus, OH

Tue Mar 17 – Black Cat – Washington, DC

Thu Mar 19 – Stage 48 – New York, NY

Fri Mar 20 – The Sinclair – Cambridge MA

Sat Mar 21 – Columbus Theatre – Providence RI

Mon Mar 23 – The Outer Space – Hamden CT

Tue Mar 24 – Union Transfer – Philadelphia, PA

Wed Mar 25 – BSP Kingston – Kingston, NY

Fri Mar 27 – Andy Warhol Museum – Pittsburgh, PA

Sun Mar 29 – Big Ears Festival – Knoxville, TN

*above dates with Jenny Hval supporting

Wed Jun 10 – Royal Festival Hall – London