Mura Masa has shared the high-powered video for his latest single ‘rise’, shot entirely DIY on an iPhone 15 Pro Max by Mura Masa’s ongoing visual collaborators, The Reids. The track was first released back in October as the A-side to groundbreaking double single “rise / gimme”. Alongside today’s video, Mura Masa has announced a vinyl pre-order for the double single, marking the first physical release on his own imprint, Pond Recordings.

“rise” completes a triptych of videos that The Reid brothers have co-directed alongside Mura Masa, and their natural synergy as collaborators led them to winning a UKVMA for Mura Masa’s debut release on his own Pond Recordings, “Whenever I Want”. Today’s visual continues their blueprint of creating incredibly high-quality videos with minimal resources – it’s a kinetic, monochrome and viscerally aggressive play on rhythm, featuring cameos from Mura Masa and the track’s sampled vocalist, NADIAH.

Speaking on the video, Mura Masa explains: “I really love this video because it germinated from an idea I had that’s very hard to achieve without the right tech; the ability to make direct, aggressive contact with the point of view of the camera. That kinetic charge and force was always the motivator behind the movement of the video (as per the energy of the song) and we could only really achieve that by taking advantage of the iPhone’s small footprint and new video capabilities. We built our own self righting/protective rigs for the phone, invited a lot of fans and friends down and had fun. It’s a scrappy, low budget, simple video that looks way more artful than it ought to and I think has a lot of beauty in it thanks to the Reids. I think it’s an essential compliment to the song and a great exploration of my current obsession with simplicity and execution.” Directors, The Reids add: “‘rise’ is the third video we’ve made with Mura Masa and we think it’s our strongest too. It was very fun to direct as we decided to shoot solely on the iPhone 15 Pro Max so we kept the whole production very small. Collaborating with Mura Masa continues to be extremely creatively fulfilling for us because it always feel like a genuine collaboration which is rare in the world of music videos.”

The last year or so has pulled Mura Masa into focus as one of this generation’s most influential figures. He’s produced a global hit with PinkPantheress and Ice Spice’s “Boy’s a liar Pt. 2,” collaborated extensively across Shygirl’s Mercury Prize-nominated Nymph, remixed the likes of Georgia as well as soundtracking the zeitgeist with credits ranging from J Balvin and Eliza Rose to Gretel Hänlyn. It’s a juncture that’s also seen Mura Masa embark on a new chapter of his own, setting up his label and a creative hub and arts space – The Pond – in Peckham as a base for emerging artists.

Stream “rise / gimme” HERE.