Today, Sarah Tudzin AKA: illuminati hotties has announced the launch of her brand new label. entitled Snack Shack Tracks, in partnership with Hopeless Records (Foxing), Releasing her new album on her own label felt like a natural next step after what she had been through previously. Alongside the new label announcement illuminati hotties are also giving fans a sneak peak sharing new music in the form of “MMMOOOAAAAAYAYA”

From Sarah Tudzin:

“I’m incredibly stoked to be partnering with Hopeless Records on my own imprint, Snack Shack Tracks!.” Notes Tudzin “With everything that has brought me to where I am, I knew that the next time around I needed to seek support from folks who trusted me – who believed not only in illuminati hotties, but also in myself, and my curative vision as a creator at large. Hopeless is the perfect collaborator for IH and beyond. I am thrilled, grateful, and looking forward to an expansive future for the music that we’re all total nerds about!”

After the release of her debut album, Kiss Yr Frenemies, things with their previous label started to fall apart, and illuminati hotties found themselves stuck in a contract with a label who didn’t have the infrastructure to put out the album the band had been crafting for months. “It felt like any momentum came to a screeching halt. It felt painful to pick up a guitar, to write, to record any loose ends that needed to happen to wrap up the album,” Sarah recalls.

With the emotional turmoil and uncertainty building over the label situation, Sarah turned her focus to a new batch of songs that would become FREE I.H. Funneling all the raw feelings and letting go of any inhibitions, illuminati hotties released the collection of songs, carefully not defined as the “new album.” The critically-acclaimed, fan favorite, release closed the chapter on the label drama, and opened up the band musically to a whole world of possibilities.