The Berries will release their new album Berryland on September 26th, via Run For Cover Records. The announcement comes with a new video for their lead single “Fruit.” Led by vocalist, multi-instrumentalist and songwriter Matt Berry, Director Will Anderson taps into the feeling of Berryland with his video for “Fruit,” capturing the band’s mix of vintage style alongside the modern idiosyncrasies of the songwriter.

The Berries
Berryland
Track listing
Run For Cover

1. Makes Me Sick
2. Lowest Form Of Life
3. Fruit
4. Passing Scene
5. Feral Eyes
6. D.Y.W.I.B.
7. Hell On The Speedway
8. Along The Water
9. Pedestal
10. Heavy Rain

Pre-orders for Berryland are available now via Run For Cover Records.

Matt Berry, vocalist, multi-instrumentalist, and overall mastermind of The Berries, first began to turn heads with his work in louder bands in the west coast underground music scene (Big Bite, Happy Diving), but his true love has always been unfiltered melody. “I’ve always been attracted to pop sensibilities and I was interested in making music that leaned more towards that instead of volume and distortion,” he explains. After a handful of demos, The Berries’ released their 2018 debut LP Start All Over Again, which documented a miserable Seattle winter and Berry’s impressive ability to organically wear his influences on his sleeve. As he began working on a follow up, he found himself becoming more and more at ease in forging those inspirations within his own unique sonic identity.

That assured sense of identity is unmistakable on Berryland. After tracking drums with Trevor Spencer at his studio outside Seattle, Way Out, Berry began the in-depth process of recording nearly every other instrument on the album in his own home. “Every day I wake up and if I’m not working, I’m in my cave for eight hours makng music, so I was very used to spending days just working on a song,” he recalls. The extra time spent tinkering and experimenting can be heard in Berryland’s vast array of guitar tones, psychedelic flourishes, and layered vocal harmonies. Traces of Berry’s punk roots remain in the occasional noisy guitar squall, which meets the jangle and twang with surprising cohesion. Driving all the guitars is Berryland’s secret weapon: its attention to rhythm. The sense of groove and occasional electronic percussion are subtle but key elements of the album’s pulse, often inspired by Berry’s love of the 1990s intersection of rock and danceable beats.