friends

Premiere video for ‘Mind Control’

Watch here: http://www.youtube.com/watch?v=I90FkC6BMbw

Debut Album ‘Manifest’ to be released June 4 on Lucky Number, Single to be released May 28

Friends unveil the video for their new single Mind Control today, exclusively on the Noisey YouTube channel.

Shot by Hiro Murai (St. Vincent, Scissor Sisters, Usher), the clip combines band performance, action footage, and special effects, in a rhythmic montage cut to the Paul Epworth mixed track. The band pay reverent homage to dystopian Sci-Fi films from the ‘80s (‘They Live,’ ‘Brainstorm,’ ‘Scanners’). But the members take themselves less seriously in various roles in an apparently sinister brainwashing plot, evocative of the song’s over-the-top lyrical message (“Hold holy only what you want/Mind control everywhere/Is trying to keep your
brain washed”).

Upcoming Live Dates

Jun 2 – Field Day, London
Jun 2 – Dot to Dot, Bristol
Jun 3 – Dot to Dot, Nottingham
Jun 4 – Rough Trade East Instore, London
Jun 6 – Dingwalls, London
Jun 8 – The Kazimier, Liverpool
Jun 9 – Parklife Festival, Manchester
Aug 17 –Summer Sundae, Leicester
Aug 19 -– Greenman Festival, Glanusk Park
Aug 24 – Reading Festival, Reading UK
Aug 25 – Leeds Festival, Leeds UK
Sep 6 – Bestival, Robin Hill Park, Isle of Wight