Following the recent release of her debut album Y Dydd Olaf on Heavenly Recordings, Gwenno has released the video for track “Fratolish Hiang Perpeshki”. The video-a collaboration between Gwenno and photographer/filmmaker Jacek Davis- offers a psychedelic kaleidoscope of Gwenno imagery, a modern-art collage that somehow manages to exist in a realm that’s both futuristic and retro. The release comes as Gwenno leads up to her performance at BBC 6 Music Festival in February, which will be followed by a string of UK dates as well as performances in the US at both SXSW and Moogfest.

In a period of governmental and cultural transition, former The Pipettes front-woman, Gwenno Saunders has released a political concept album inspired by an obscure 1970s Welsh language sci-fi novel subtly disguised as a kraut-pop record.

Written by Gwenno and produced by Rhys Edwards, Y Dydd Olaf (The Last Day) turns its back on predictable commercial aspirations and lifts a defiant middle finger in the direction of the mainstream.

Taking its cue, and title, from Owain Owain’s 1976 novel about a dystopian future where the robots have taken over and are busily turning the human race into clones through the use of medication, Y Dydd Olaf blends big themes (including patriarchal society, government-funded media propaganda, cultural control, technology, isolation and the importance of, and threat to minority languages).

First with Peski Records, where a limited edition pressing of the album sold out in weeks, and now signed to Heavenly Recordings, she has found a new home for her brand of left-field electro-pop. And with the parallel world of 1980s underground – and ground-breaking – Welsh-medium music by artists including Malcolm Neon, Llwybr Llaethog, Datblygu and Ectogram, not forgetting the German Krautrock movement of the 1970s, and early electronic music pioneers Daphne Oram and Delia Derbyshire inspiring her music, outlook and aspirations.