On their debut album Do What You Want To, It’s What You Should Do, London trio Flowers, consisting of singer Rachel Kenedy, guitarist Sam Ayres, and drummer Jordan Hockley, syntheize the kinetic energy and raw vulnerability of their live shows into fourteen deceptively simple pop songs. Exploring the gamut of emotions that accompany coming of age, Do What You Want To, It’s What You Should Do’s tracks carry listeners from heartbreak to carefree happiness and everything in between. Do What You Want To, That’s What You Should Do will be released September 9th US via Brooklyn based Kanine Records and September 8th on UK’s Fortuna Pop! Following the premiere of “Joanna”, the band has shared the haunting video for the track, which was composed of footage the band found on the BFI National Archive YouTube page. The video, using footage titled “When a False Step Means Death” from 1921, spotlights a woman named Marjorie Hillick, dancing across an uncompleted New York skyscraper with a smile on her face. The image juxtaposed with the heavenly & operatic sounds of the track make for an eerie yet striking viewing experience.
Flowers was brought together by Sam’s Gumtree (the UK’s version of Craigslist) advert: “In search of a singer to make music like Madonna through a broken tape machine.” He went through many auditions before finding Rachel, but shortly after meeting Rachel, Sam reenlisted college mate Jordan for drums, and the three moved into together. They practiced daily in their living room, recording through the night, barely sleeping with the excitement of it all and soon amassed a huge collection of over a hundred demos. Posting some of the results of their feverish recording online quickly resulted in a European tour with the Pains of Being Pure at Heart with more shows following, including support for Young Marble Giants in London and a trip to NYC for 2013’s Popfest.
It was clear Flowers needed a producer to help them capture the emotion and beauty of their live show. The search led them to the door of Bernard Butler (Suede) whose track record, love of the Cocteau Twins and the Gibson ES-355 guitar that Sam also plays marked him as the perfect choice. And so Flowers’ very first foray into a proper recording studio was a Butler’s 355 Studio – a daunting prospect for a young band, softened by Butler’s sensitive production and access to his collection of beautiful analogue synths and Vox organ. Band and producer worked in harmony to produce a set of songs much cleaner and clearer sounding than anything they had recorded before, dispensing with the “wall of sound” that characterized their home recordings and providing the clarity to allow the songs to breathe.
Do What You Want Do, It’s What You Should Do
Out September 8th on Fortuna Pop/September 9th on Kanine
The band has also announced they will be performing at the 2014 CMJ Festival. First, Flowers will have their record launch party September 8th at St Pancras Old Church in London.
Upcoming Flowers Dates & CMJ Dates
Mon 9/8 @ St. Pancras Old Church- London, UK
Tue 10/21 @ Cake Shop, NYC (CMJ Party)
Wed 10/22 @ Pianos, NYC (Kanine Records CMJ Party)
Wed 10/22 @ The Delancey, NYC (SESAC CMJ Party)
Wed 10/22 @ Cake Shop, NYC (Terrorbird CMJ Party)
Thu 10/23 @ Knitting Factory, Brooklyn, NY (Dr. Martins Party CMJ Party)
Fri 10/24 @ Brooklyn Nite Bazaar, Brooklyn, NY (Kanine Records CMJ Party)