Cuffed Up have announced their signing to Hit the North Records and shared two new singles, “Little Wins” and “Love Is…”. The new tracks, which demonstrate two sides of Cuffed Up’s current sound, follow previous releases such as Asymmetry and their self-titled debut EP.

When speaking about the punchy “Little Wins”, which arrives with a video directed by Ben Mehlman and conceptualized by Ralph Torrefranca of the band, Torrefranca says: “We all set really unhealthy definitions of what “success” is supposed to look like, constantly comparing ourselves to others. We start our own little businesses or throw ourselves into a career with really high expectations only to be met by what we think is “failure” but it’s really not that. It’s the lack of grace that we give ourselves because social media has trained us to compare each other’s worth, glorifying the rat race of life rather than practicing gratitude. Little Wins is about focusing less on the losses and more on the baby steps that have brought us the success that we have now.”

When discussing the meditative, guitar-pop flip-side, “Love Is…” – which once again arrives with a video directed by Mehlman and conceptualized by Torrefranca – the band doesn’t shy away from the romantic heart that beats at the core of Cuffed Up. “This is a portrait of and a love poem to our highschool selves,” explains vocalist/guitarist Christina Apostolopoulos. “We trudged along, quiet and observant, with music being the only thing that saved us. Romantic love is a new concept – we’re plagued with non-sexual dreams of grazing someone’s hand in the hallway, or the ultimate: a first kiss. We have all of the feelings and we don’t know what to name them, but it doesn’t make them any less real.”

Stream “Little Wins” / “Love Is…” HERE.