Los Angeles band FAUX PRIX have shared “Chasing Sunsets,” on anyone who’s been feeling like “they are not done yet!” Evoking dysfunctional nostalgia reminiscent of mid 2000s indie rock, New Zealand born singer, Bradley Hanan Carter (NO, 5 Billion in Diamonds) says “Chasing Sunsets” is a collective reflection on how to not walk away from everything you believe can still happen, no matter how hard it gets! FAUX PRIX and their Casio-tinged brand of indie rock have been described as Silver Jews meet The National, or our current favorite: Billy Idol colliding with synth wave darlings Drab Majesty in a dark alley at 2am? Bring it all, we’ll take it..!! Bradley on the track, “Chasing Sunsets’” will examine your October while covering you like a warm blanket through this very strange November and beyond x”

FAUX PRIX is a new indie collective out of California brought to life by New Zealand born artist Bradley Hanan Carter (NO, 5 Billion in Diamonds, Steriogram) and a slew of his friends and former bandmates. It might sound like if Leonard Cohen made ‘anthematic’ dream-hop using Ableton, but it was Carter’s intention for any FAUX PRIX song to feel good with a full band on a stage or even just one guitar around a campfire. Unbeknownst to Carter, his road to releasing music as FAUX PRIX would be an eight-year journey that at times felt like being trapped in an infinite loop. In search of new songs and a fresh start, Carter moved from Los Angeles to the Mojave desert in 2016, rented a house with a swimming pool and set up the first of many home recording studios. Much of this journey was documented on medium format film by close friend and music photographer, Sheva Kafai.

“End of 2015, I was staring blankly out the window of a tour van somewhere near Marfa TX, balancing the exhaustion of several relationships in my life ending; my band with the best and simultaneously worst name – NO, was in its ‘Black English’ era and heading into indefinite hiatus. Things were also falling apart with my then girlfriend. I was not feeling super happy in life but it seemed like a good idea to start again and to try once more. FAUX PRIX felt like a good name, and unlike NO, you could actually look for it online… so I got the domain.”

Moonlighting as a traveling salesman, Carter took a day job slinging shampoo, and installed a writing studio in a Winnebago he affectionately named, ‘Geraldine the Sun Machine,’ driving it over 16,000 miles across the USA. After long days at work, he’d spend the nights working on songs in RV parks on the outskirts of town. Similarly, when Carter traveled internationally, he would set up hotel room studio iterations (captured on the IG hashtag #hotelephono) and share existential conversations with fellow travelers in lobby bars. For at least one month every year, Berlin became a recurring character in this story – “The taps just turn on in that city for me, I wrote so much of what I now have, over there.” All these late-night conversations, journeys and adventures would become the sketches for FAUX PRIX.

A brief attempt at bringing these sketches to life early in 2020 resulted in a solo tour opening for Carter’s good friend Reuben and the Dark, “In hindsight, hearing early versions of the FAUX PRIX songs through a big PA system, actually felt great! but there was something absent when I played those shows across Canada – I definitely missed my friends being there on stage with me.” For lockdown, Carter saw his creative energy shift to renovating and running a boutique 80’s desert wonderland with friends, this became an unexpected detour of sorts, for years. “My studio would just stare at me each time I walked past it, and be like, ‘Hey! when are you coming back? When are we doing this!?’” As travel restrictions were lifted, Carter returned to live in Berlin, chipping away at the songs on yet another home studio, and joining forces with long time friend and collaborator, guitarist Michael Guy Chislett (NO, The Academy Is), visiting museums and galleries across Europe they’d work together on FAUX PRIX in their hotel rooms.

Near the end of 2023, during a desert recording session in Landers, CA at Carter’s now cabin, together they began to bring on the rest of the musicians who would fill out the FAUX PRIX sound; Sean Daniel Stentz, Spike Philips also from Carter’s previous band, NO, on bass and drums respectively, and former tour mate Devon Lee (Races) on vocals.

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