Bon Iver, launches a new website called Counterpart. Documenting creative expression with and as Bon Iver, Counterpart is an experiment and a search for more voices who might step into the fold, make something new and embody the role of Bon Iver. Please share photo, audio or video in response to site prompts. which which will update at random.

Bon Iver, recently released SABLE, via Jagjaguwar, Songs that Justin Vernon describes as “a raw second skin, and a way for him to share what he has truly been feeling. The EP is also an unburdening and a transformation, bringing the start of a new story: “I’m a sable, and honey, us the fable,” he sings on the closing track.

“Why do we like a song? Is it because of who’s singing it to us? Or is it the song,” asks Justin Vernon, in a recent interview with The New Yorker. “I just think it’s the song. For me, it is. For me, it’s about the song and what the music does.”

Counterpart Prompts Include:

Who else could embody the role of Bon Iver?

Could the essence of a song lie outside the voice that first sang it?

If a song is a vessel, who else might fill it?

Do you have a friend that resembles Justin Vernon?

Check out Bon Iver’s counterpart HERE