Alison Goldfrapp releases her debut solo album, The Love Invention, will come out on May 12th via Skint/BMG Music. The full-length was produced and co-written by Alison and features collaborations with Richard X (Pet Shop Boys, M.I.A.), James Greenwood (Daniel Avery, Kelly Lee Owens) and Toby Scott (The Gossip, Annie).

Along with the The album’s announcement, Goldfrapp has shared album-track “So Hard So Hot” paired with a psychedelic video vignette directed in collaboration with Mat Maitland (Big Active). Treated with a range of AI techniques to create extreme fluctuations on a spectrum that glides towards radical fantasy, the result is a mythical world that is both powerful and fragile. It reflects the instability and hope of transitional states and recurrently seeks and finds love as a solace.

Prior to the announce of ‘The Love Invention’, Alison hinted at the album’s alluring new world with a duo of collaborations: Claptone’s blissful “Digging Deeper”, and Paul Woolford’s invigorating “Fever”. These collaborative versions appear on the expanded digital version of The Love Invention while the main record features both tracks in their original solo versions.

Alison Goldfrapp
The Love Invention
Tracklist
BMG/Skint Records

NeverStop
Love Invention
Digging Deeper Now
In Electric Blue
The Beat Divine
Fever
Hotel (Suite 23)
Subterfuge
Gatto Gelato
So Hard So Hot
SLoFLo

Pre-order The Love Invention by Alison Goldfrapp HERE