Alex Cameron, has announced, his new album Oxy Music, will drop on March 11th on Secretly Canadian. Today, he has shared the lead track “Best Life.” Additionally, Cameron announces a spring North American tour, on sale this Friday, January 21st at 10am local time.

Oxy Music is filled with stories of people who fall outside the system and exist in the grey areas of life. In its design – its music, lyrics and tracklist – lies the journey a person can take, if the circumstances present themselves – down the road of heavy drug and alcohol abuse. Initially inspired by Nico Walker’s Cherry, Cameron was spurred into yet another commentary on American Life, this time about the opioid crisis that has taken over the country. He says about Oxy Music: “The album is a story, a work of fiction, mostly from the perspective of a man. Starved of meaningful purpose, confused about the state of the world, and in dire need of a reason to live – a person can, and according to the latest statistics, increasingly will, turn to opioids. This is one of those people.”

As with the previously released, “Sara Jo,” “Best Life” gives a context of drug use to distort the confronting nature of contemporary reality as Cameron sings of the feelings of insecurity brought about by life online: “I guess I’m just winning / But I get no reaction / My comments just don’t rank / Or my post tanks.” Directed by Jemima Kirke, produced by Jim Larson and starring Kirke and Cameron, the song’s video explores the idea of what it means to find one’s “best life” by accepting others’ insecurities – in this instance, a skin condition such as eczema – as loveable qualities.

“The Internet. Our great Totem of information dedicated to the Gods yet to visit from a future born out of 7.9 billion online versions of human history. A tower of love and hate, passion and terror, one million retweets of ten hundred thousand total fails. America’s funniest home videos. Our best, most dope memes crowned atop the statue – our greatest achievements, the shoulders that lift the grand dome of internet glory. The view from the top is gorgeous. A stunning likeness of the most like-able content.

“And holding it up, the weight bearing colossus of whisper-solid data and hollow columns of caps locked opinions and giant pillars of twisted logic. Zero Likes. Zero Comments. Zero shares. Infinitely multiplied until too mountain-like to move. The greatest show on earth performed to an audience of nobody.

“One percent is what we see and what we follow drifting atop the cloud. It’s beautiful, what we’ve created. And the masses below sing into the chamber, echoes of their love songs clashing and rebounding off one another’s – the messages too distorted to discern. Received by nobody. But necessary for everybody.

“Let’s face it, we’ll never make content good enough for the Gods above. Let’s leave that to the disciples. The rest of us can just stay out here, living our best lives.”
– Alex Cameron

Oxy Music was produced by Cameron with additional help from Justin Nijssen and Lilah Larson, and mixed by Mount Kimbie’s Kai Campos (with Daniel Trachtenberg also mixing “Best Life”). Throughout, he is joined by longtime collaborator and business partner, Roy Molloy (saxophone), Henri Lindström (drums, percussion), Justin Nijssen (bass, guitar, vocals), Lilah Larson (guitar, vocals), Jess Parsons (piano, keyboards, vocals), Chris Pitsiokos (saxophone), Lloyd Vines (vocals), Sleaford Mods’ Jason Williamson (vocals), and Jackie McLean (vocals).

Alex Cameron
Oxy Music
Tracklist

1. Best Life
2. Sara Jo
3. Prescription Refill
4. Hold The Line
5. Breakdown
6. K Hole
7. Dead Eyes
8. Cancel Culture (feat. Lloyd Vines)
9. Oxy Music (feat. Jason Williamson)

Pre-order Oxy by Alex Cameron HERE