Advertisement have shared a new video for “The Matador,” the single arrives after the release of their debut LP, American Advertisement, and their dynamic Freedom EP, they hit us with new single, “The Matador”. Available today digitally on Fire Talk imprint Open Tab, “The Matador” is all about “being perceived by others as something different than you perceive yourself.” It continues the band’s own cheeky nod to carefree blues and grooves, while the effervescent charm and easy chemistry of the six piece come together to create an inescapably charming and danceable track that serves up a perfect slice of golden hour nostalgia.

Advertisement began as an interconnected group of childhood friends growing up on the fringes of the Seattle area. Inspired by the increasingly stark juxtaposition between Seattle’s booming, tech-fueled urbanism and the landscape’s natural beauty, guitarists Charlie Hoffman, Carl Marck, and Ryan Mangione and drummer TJ Main recollected with the intention of creating imaginative ways to escape the endlessly anxiety provoking flow of modern life. With the addition of pianist Jesse Rosenthal, Advertisement’s songwriting process naturally augmented towards an increasingly fluid approach, in which fully fabricated song structures were shunned in favor of the slow development of single ideas through repeated layering. Having relocated to Los Angeles amidst the calamity of 2020, the band is now more eager than ever to continue reimagining what modern life can be.

The Matador Lyrics:

Living in the world can be oh-so real
With shimmering tap dancers trying to cut a deal
That’s why I sit here on a plate like steel
And kill all of these hogs running to me lying here

But oh, what a dance!
You really don’t even ever dance
And then the knife goes in

I was born a dago in the back of a GTO
The pharmacists with needles ended up no-shows

All said and done it’s a pretty good deal

There only is one option living like we do
Ending up a Christian conservative
With your whole death ahead of you
And find yourself a killer at the nighttime fair

But oh, what a dance!
You really don’t even ever dance

I would say it’s a pretty good deal

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