Wolf Alice are back, today with new single “Bloom Baby Bloom,” the track is off their forthcoming album The Clearing, available August 29th via Sony Music. The LP was written in Seven Sisters and recorded in LA with Greg Kurstin last year.

“Bloom Baby Bloom” marks the beginning of an exciting new era for Wolf Alice. “I wanted a rock song, to focus on the performance element of a rock song and sing like Axl Rose, but to be singing a song about being a woman,” Ellie Rowsell notes. “I’ve used the guitar as a shield in the past, playing it has perhaps been some way to reject the ‘girl singer in band’ trope, but I wanted to focus on my voice as a rock instrument so it’s been freeing to put the guitar down and reach a point where I don’t feel like I need to prove that I’m a musician.”

The video for ‘Bloom Baby Bloom’ is a collaboration with noted alt-pop director Colin Solal Cardo, famous for collaborations with Charli XCX, Robyn, Christine & The Queens and Phoenix. The video deconstructs a classic rock performance by drawing on Bob Fosse and All That Jazz, featuring a brilliant performance from Ellie in the middle of a host of dancers choreographed by Emmy Award-winning choreographer Ryan Heffington (Euphoria, Sia, Kenzo + Margaret Qualley).

Pre-order The Clearing HERE