New Zealand band Yumi Zouma have shared a new video for “In Camera,” the track is off their current release EP III. Directed by Pavel Brenner (Brodinski, Lorn, Bixel Boys), reflects the winsome and endearing nature of the song, featuring a story of teen romance with a choreographed courtship performance.
“Pavel’s video, and the song itself, are based on a feeling, a mood, a sense of nostalgia,” says Christie Simpson of Yumi Zouma. “It’s a tandem feeling of hopefulness and hopelessness, teenage coming-of-age awkwardness, bold and sometimes silly expressions of adoration (be them requited or otherwise), the bittersweet pain of growing up and crushing hard (but finding a joy in it all), the innocence and purity of adolescence, and the realness of life presented in a hyperreal way, with a hyperreal focus on the banal and familiar.”
Pavel, the director, says, “My goal was to take the audience on an awkward date magical journey. There was the potential to be both fun and intimate, and I’m glad the band responded to the idea with a ‘hell yeah’.”
Pavel Brenner is a film director based in Los Angeles who was born and raised in Russia. After working in advertising as a graphic designer and art-director, he enlisted in the film program at Art Center College of Design as a cinematographer and director. After graduating, Pavel directed a critically acclaimed music video “Acid Rain” for electronic artist Lorn, and later another music video for a French electronic artist Brodinski, called “Split”. The project for Yumi Zouma also brought Pavel to a new field – producing.