American Football has shared their new music video for “My Instincts Are The Enemy,” from their new album American Football, out now on Polyvinyl Records. The video was directed by Chris Strong. With sequences filmed in Japan (Tokyo, Matsumoto, and Nagoya) and Toluca, Illinois, the video “imagines a Japanese character temporarily living in small town central Illinois missing his home.” Strong goes on to share the following about the video:
I was initially asked to think of some ideas for videos on November 14, a week after Donald Trump was elected president and the same week the first trailer was released for the new Ghost in the Shell movie. There was a lot of talk in the news around that time about the reality for foreigners in the United States. There was also a lot of discussion surrounding the mostly white cast of Ghost in the Shell and the depiction of Japanese people in American film. Since the first American Football video for “Never Meant” had so many Caucasians, I thought it might be interesting to do something that used exclusively Japanese and Japanese-Americans… Mike Kinsella and the band’s manager gave me the names of eight people they knew from previous music tours in Japan, and these people then helped to connect us with people in Japan who were interested in taking part.
American Football are touring this summer and fall in support of the new album, playing select dates and festivals across the US, Japan, Europe, and the UK. All upcoming tour and festival dates are listed below.
American Football was recorded this spring at ARC Studios in Omaha, NE and SHIRK Studios in Chicago, IL, and was produced by Jason Cupp.
27 – George, WA @ Sasquatch Music Festival
06 – Ebisu, Japan @ LiquidRoom
07 – Tokyo, Japan @ Blitz
09 – Osaka, Japan @ Akaso
12 – Barcelona, ES @ Apolo
13 – Madrid, ES @ Copernico
15 – Milan, IT @ Magnolia Summer
16 – Berlin, DE @ So36
17 – Mannheim, DE @ Maifeld Derby
18 – Hilvarenbeek, NL @ Best Kept Secret Festival
16 – Chicago, IL @ Pitchfork Music Festival
01 – Brighton, UK @ Concorde 2
02 – Manchester, UK @ Albert Hall
03 – Edinburgh, UK @ Summerhall
04 – Dublin, IE @ Button Factory